Social-first branding for a content-driven agency
Brand Identity, Social Media Design, & Visual Direction
Storyhouse Media
Social-first branding for a content-driven agency
A content-forward rebrand that provides a distinct identity.
Client
Housemedia
Released
Timeframe
ongoing
Project Type
Brand
Technology
Socials
Storyhouse Media
Overview
We stepped in to shape the brand’s look and feel, from logo to layout. Building a design system that worked across social snippets, pinned posts, and promotional assets. The goal was to enhance visibility and trust without stepping on the toes of the video production team.
Storyhouse Media was growing fast as a podcast-first content agency, helping professionals share their stories in an authentic and engaging format. But they lacked a cohesive visual identity across platforms. They needed a fresh, recognizable brand that would give their social presence as much credibility as their content.
Storyhouse Media
The Challenge
Storyhouse Media had the content nailed... great guests, strong conversations, and a clear concept. But visually, things didn’t match the quality of what they were producing. Their social presence lacked consistency, and the brand identity didn’t feel distinct or scalable as the agency grew.
They needed a brand system that could flex across platforms. One that felt polished but still let the content speak. From pinned post templates to quote graphics and logo marks, the challenge was crafting a style that was both recognizable and supportive without ever distracting from the podcast’s core storytelling.
Storyhouse Media
The Solution
We worked on building a cohesive visual identity that could carry across platforms. Starting with a bold, simple logo that captured the “house of stories” concept. From there, I designed branded post templates, social highlight covers, and pinned post designs that made the content feel curated, not chaotic.
Visual Identity Logo Design Brand Identity Social Media Posts & Stories Business Card Printing
To support the podcast-first strategy, we developed a system of dynamic layouts that made it easy to repurpose long-form conversations into eye-catching, scroll-stopping snippets.
Storyhouse Media
Storyhouse Media
Performance Results
The refreshed visual identity helped Storyhouse Media carve out a clear space in the crowded short-form content world. Their brand felt intentional and aligned across every post. Making it instantly recognizable. The visual cohesion gave more weight to each snippet, helping them stand out in fast-moving feeds.
Daily active users
Increase in impressions after launching short-form clips
Follower growth across client social accounts
With the new look and structure in place, engagement grew across platforms, especially on posts featuring guest soundbites and quote graphics. More importantly, the brand now felt aligned with the premium content it was producing.
