A digital identity for a new era of coaching
Website Design, Visual Identity & Brand Strategy
Sohil Coaching
A digital identity for a new era of coaching
A brand transformation for a fitness creator on the rise.
Client
Sohil Elyas
Released
Timeframe
2 weeks
Project Type
Brand
Technology
Socials
Sohil Coaching
Overview
The goal was to create a brand that reflected Sohil’s credibility, energy and professionalism, not just another fitness influencer look. We set out to design a complete ecosystem: from a sharp, minimal identity to a conversion-optimized website, lead-generating eBook, and scroll-stopping social media content.
A rising fitness influencer with a loyal audience of nearly 85,000 followers, was ready to evolve from personal brand to professional coaching business. While his fitness content resonated, there was no cohesive identity or platform to support his ambitions as an online coach.
Sohil Coaching
The Challenge
Sohil had a strong online presence, but no real brand to back it up. Without a clear visual identity, website, or structure behind his coaching offer, potential clients were slipping through the cracks. His audience was ready... but the platform to convert them wasn’t.
The existing content felt scattered, from Instagram posts to DMs, everything was manual, inconsistent, and hard to scale. There was no central place to tell his story, guide people through his offer, or capture leads professionally. The lack of structure made it hard to grow beyond just being an influencer.
Sohil Coaching
The Solution
We started by building a brand that felt bold, focused, and modern, a look that could stand out in the crowded fitness space without relying on clichés. From the logo to the type system and colors, everything was designed to reflect Sohil’s no-fluff, high-discipline coaching style.
Brand Identity Creative Direction E-Book Design & Publishing Social Media Content
Once the identity was locked in, we built a clean, responsive website that acts as the central hub for Sohil’s coaching offer. The site includes an ebook lead magnet, a simple breakdown of his services, and space to grow into future launches. We also designed a set of social templates to help him show up consistently across platforms.
Sohil Coaching
Sohil Coaching
Performance Results
Since launch, Sohil’s brand has become instantly recognizable. Clean, confident, and distinct from the generic fitness space. The site has helped him convert more leads from his growing audience, with the ebook generating a consistent flow of new email signups every week.
Follower increase post brand launch
New subscribers from ebook funnel
Time saved using branded templates
More than just good looks, the system we built gave Sohil tools to scale. The brand assets and social templates have streamlined his content creation, while the website has laid the groundwork for future coaching offers, digital products, and client onboarding.
